Today’s technology enhances live engagement marketing. Apps like DoubleDutch take some of the confusion and guesswork out of live events by connecting attendees to the event coordinators and schedules and to each other. These apps make networking simpler and more direct, increase brand engagement, and keep attendees connected with businesses even after events.
The technological advancements made in recent years are astounding. We have more powerful technology available to us than ever before, and most people have technology much more powerful than the first computers right in their pockets. Whether you’re a complete tech geek or just stick to the basics, technology affects every aspect of our lives. There may be people who think that new technology decreases our experiences in life but, in fact, the opposite is true. With the advance of virtual reality (or VR) technology, as well as the massive amounts of information available to us, technology is being used to enhance our real-life experiences. The way we travel, meet new people, connect with others, and even play games have been changed forever.
TRAVEL AROUND THE WORLD WITH EASE
Obviously, technology has directly affected the way we physically get from one place to another. No one is taking a horse and buggy to go on that road trip, and we don’t have to take a steamship to go on our exotic vacations. But what about the way we get around and what we experience once we arrive at our destination? With apps like Mercactivate, getting the most out of your time in a new city has never been easier. This app connects you with street vendors and markets that fit your interests.
Even without apps, getting around international cities has never been easier. Even if you aren’t in a language where people speak English, there are many language learning apps to teach you key phrases before your trip and translation apps to use in conversations.
TECHNOLOGY FOR THE BUSINESS WORLD
We know how technology has affected our free time, but what about our time at work? Clearly, there has been a drastic increase in the capability of office technology, but the most useful has perhaps been the advance of conference technology. Gone are the days of overloading on business cards that can be lost or forgotten.
Today’s technology enhances live engagement marketing. Apps like DoubleDutch take some of the confusion and guesswork out of live events by connecting attendees to the event coordinators and schedules and to each other. These apps make networking simpler and more direct, increase brand engagement, and keep attendees connected with businesses even after events.
THE EVOLUTION OF MOBILE GAMING
When you hear the words “mobile gaming,” the first thing that probably comes to your mind in 2016 is probably “Pokémon Go.” The augmented reality mobile game has been incredibly popular, with around 9.5 million daily users in July and 45 million registered users at its peak. It’s easiest to see the impact of technology on mobile gaming because mobile technology is relatively new. Already, mobile games have evolved from simple games like Snake and Tetris, to current games like Pokémon Go and Candy Crush. And as virtual reality gains popularity, it will begin to shape the future of mobile games. Even classic board games have apps where users can play against AI opponents, or on the internet with friends or other users. These apps mean you can have a family game night, regardless of where in the world your family is.
Technology is improving at a dizzying pace. Used properly, technology can make traveling to new cities easier and reduce language barriers. Technology has impacted both our businesses and our leisure activities. We have the privilege of having powerful technology available to us in our daily life, so we should make the best of it by using technology to enhance, not replace, our experiences.
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