As recently as December 2018, it has been reported that in an 11-year period since the first iPhones rolled off the lines, there had been over one billion sold globally. Of course, that number has climbed significantly since it was reported by Statista, but with such a huge number of people using the iOS phone, you can see how businesses would prosper by utilizing proprietary apps built specifically for Apple iPhones. While many businesses use multi-platform apps, it behooves you to at least start with an iPhone app. Here are some reasons why.
Ease of Use for Consumers
How many times have you tried (and failed!) to reach a company you wish to contact? It could be your local pharmacy to see if your prescription has been filled yet or it could be a utility company with questions regarding your current bill. Apps that connect you with their customer care center are easily downloaded from either or both the commercial website and the Apple App Store, making life easy on the consumer. Whether you are a fledgling startup or a well-established business, today’s consumer expects an app for ease of use. Really, that’s the most important reason of all!
24/7 Information on Hand
Then there is the fact that an app generally connects you to a business’ care center 24 hours a day, 7 days a week unless a site is down for updates. Think for just a moment on how you found and connected to Cornerstone when seeking information on getting a business license for a debt collections agency in your state. Using this as an example, you know that you used their licensing portal online to connect with them and will probably use it over time to maintain continuity in licensure. You can use the Cornerstone Support feature of their website to stay connected. While not strictly an iPhone app, it is just one indicator of how important it is to give mobile users access to support they need 24/7 when most companies are closed for the day.
Marketing Made Easy
When seeking to grow a company, what easier way is there than giving end users an app they can quickly access? Again, today’s consumers have been literally programmed to access companies they deal with through mobile apps. If you intend to reach an even bigger client base, it pays to develop a proprietary app so that customers never need to wait for an answer. Whether they are on the train on their way home from work in NYC or are up at night wondering where to find a certain product they are looking for, an iPhone app can give them access to the information they need, which leads to an increased customer base. What better way to market your company than to give customers something they want and need?
In today’s market, it’s vital to understand that consumers have grown accustomed to using apps in all their business dealings. If you want a reason why your company needs a proprietary app, it would revolve around consumers’ expectations. With more than one billion users out there, an Apple app is a must.