There are very few of us that aren’t multi-screeners nowadays. Whether it be watching the latest drama and tweeting, Dancing with the Stars and voting, or the latest soccer game and placing your in-play bets.
In terms of the latter, the smartphone has revolutionised the market, and it continues to do so.
The mobile phone has turned the market into an entirely different beast in terms of profit, and what we’re seeing now is a totally different way in how punters engage with it.
While the likes of in-play betting and live betting has become incredibly popular, we’ve also seen the arrival of social betting, a brand new digital phenomenon.
Social media has changed the way people bet. Today they look towards influencers for tips and are much more active with both the betting company and fellow sports fans.
More and more bookmakers are cottoning on to this and we’re now seeing mobile betting apps add social elements.
An Engaging Community
This is creating new worldwide communities, just as PlayStation games do. People are sharing tips and odds, while also discussing sport as a whole.
Naturally, this creates influencers and bookmakers have been keen to get them on side as this trend continues to grow.
Teaming up together, mobile betting apps are now offering everything under one roof.
While also delivering odds, punters now have a “normal person” to enlist trust in. It’s a smart move and one that will no doubt expand across a range of industries. For example, a woman is more likely to buy a blouse from a fashion brand that has tried and tested input from another “normal person”, i.e. not the brand, on an app than without.
Improving Brand Image
For the brand, it’s increasing their image tenfold too. To see a brand continually engaging with its customers is comforting to users, adding elements of both trust and personality.
For betting apps, it’s making brands “one of us” and as it also brings live updates on games as well as allowing punters to interact with each other, they become almost a go-to resource when it comes to sport.
Apps will bring live updates on games as well as allowing punters to interact with each other as games go on.
It’s ultimately bringing users closer to the brand, while the market itself becomes a more innovative and exciting world for punters. Other industries will almost certainly follow, easily lending itself to the likes of fashion, travel and food and drink industries. We expect them to follow suit anyway.
For gaming though, it’s a huge step forward and, fingers crossed, gives us a better chance of actually winning something!