The concept of the app has come before the iPhone, and before the term “app” gained widespread use. The “camera phones” that dominated the market before the iPhone came along had the possibility to run Java applets, yet the internet connections of the time (phones didn’t have WiFi back then) limited their reach. PDAs had the possibility to connect to a WiFi network, yet they weren’t widespread enough to matter from this point of view. Then the iPhone came, and things changed for good – apps have grown into a massive business with an estimated value of over $44 billion in 2016 alone.
Apps have one major shortcoming (from the users’ point of view) – they only run on the operating systems they were built for. Although Microsoft has made some attempts to bring Android and iOS apps to its own platform, native apps have remained confined to their own ecosystem. Yet not all services can be distributed as apps to customers – real money online casinos, for example, can only be released as apps on iOS. With Android clearly dominating the online casinos’ main markets, an alternative solution was needed that would bring the service they offer to as many mobile users as possible. Thus, developers found one: a cross-platform, browser-based solution.
If you have an Android or iOS (or Windows Phone, for that matter) smartphone, you can play your favorite online casino games instantly and without the need to download a thing at the Vegas Palms Mobile. All games there are built in HTML5, allowing them to run on every smartphone – or desktop computer – with an HTML5-capable web browser. The games at the Vegas Palms Mobile are not that hardware-intensive, allowing them to run on most smartphone models currently active, and they offer enough variety to match the popular social casino apps available today on the market.
Mainstream developers usually choose to release native apps because they are easier to monetize, and have better access to the phones’ hardware resources. Casino apps like the Vegas Palms Mobile can make do with the hardware resources they can access through web browsers, and they don’t rely on ads to generate revenues, so a cross-platform browser-based solution is perfect for their needs.
Why cross-platform is not more widespread?
Releasing a native app for smartphones is the solution of choice for most publishers. On one hand, they are able to create more detail-rich and hardware-intensive applications that can use the innate abilities of smartphones to calculate and render far better than browser-based ones. On the other, native apps can generate more ad revenue and can use the app marketplace’s payment solution to handle in-app purchases far easier. Thus, OS-specific apps will stay in the mainstream for a long time from now on.