ASO is also called Application store marketing and mobile application search engine optimization. It is closely related to search engine optimization SEO; both complement each other in improving app visibility. Uber is an exemplary app that has had worldwide applause; it has been able to integrate Application Store Optimization resource to the optimum. Do you want your app to stand out in the more than 2 million apps in the online stores? This is how to build an app like Uber. According to statistica.com 270 billion mobile applications were projected to be downloaded in the past year 2017 and upward trend from 224.8 billion in years 2016. Standing out in such a crowded dynamic mass, muscle brain and tactic offered by ASO is imperative.
What is App Store optimization? This involves improving the ranking of mobile application in the application store. The goal of ASO in iTunes, Google Play and Windows Store is to increase brand exposure, positive app review, ratings, audience engagement, additional marketing and channel diversification. It is all centered on application marketing and downloads. Ranking higher in app store’s search results is the desired eventuality for every app developer. Higher visibility to potential customers increases traffic in the app’s page hosted in the mobile application store. Critical understanding of the target customer base and audience translates to higher app visibility. Do you know the keywords customers use to search for apps like yours? Don’t you know Uber? Wouldn’t you desire such publicity? How to build an app like Uber? Some tips for you below.
Search is the top most method in which apps are publicized. General browsing in mobile application store for IOS stands at 63% and Android 58%. This is the leading method in which new apps are discovered. ASO is therefore your ultimate optimization tool.
IN-APPLICATION (APP) STORE TACTICS
App name and title
These words create the first impression to that potential customer whom you are currently not aware of. Isn’t that the essence? Make that title descriptive in the shortest wording possible recommended 50 characters. Your app user is probably browsing out of necessity or leisure. Whichever it is they want it simple. Use the important core key-words in your title to enable ease of identification. Do not compromise on differentiation and uniqueness.
The recommended minimum is 100 characters. What should you include here? They should be relevant to the title for higher ranking and identification. Check the latest user search for ASO. Make traditional keywords as your baseline. Avoid using celebrity names and trademarks in the make up process. Use human intelligence tasks in order to get the magical unique keywords. Understand one human being using another human being.
App rating and review
These are app ranking signals which are supposed to generate regularly for optimal visibility. Reflecting regular feedback, updating app drives positive reviews. Application stores use the update frequency as a criterion for the rank algorithms. Keep the reviews running?
EXTRA (APP) APPLICATION STORE OPTIMIZATION (ASO) TIPS
Research those best keywords thoroughly. How do you present the app store product? Make your app description user friendly. Create first two screenshots to show off the best features. Include that app preview video in your description you will catch your target audience. Choose the category that describes your apps core function. Screenshots and thumbnail images promote app store visibility impact; (CTR) click through rates is one such tool. A/B tests are in the frontline in bettering key measures associated to CTR and CRO (conversion rate optimization). App icon localization, screenshots, keywords and videos fall under the A/B apps test. Heard of apples spotlight search? It impacts mobile application use and interaction level of the target audience.