It is not rare for app developers to try to pass off some fake reviews as real ones just so more people will download their app. Since there are people who are fond of relying on positive reviews on the App Store, they tend to believe that actual people wrote these reviews. Despite this unfortunate truth, it really does happen and sometimes causes some people to be disappointed once they have downloaded an app that does not promise what the reviews say. And this mistrust could be bad for Apple.
As earlier reported by TechCrunch, Apple has been on the move in removing illegitimate reviews on its App Store. Before starting this active movement, Apple has been dealing with apps on a case-by-case basis. Now it seems like Apple is serious about these illegitimate reviews; despite a lack of a public announcement.
One of the most recent developers whose reviews have been removed by Apple was Daneco Ltd., the creator of the app Better Fonts Free. Overnight, over 15,000 fake reviews were removed from its link on the App Store; obviously, this is something only Apple could be capable of.
Considering there are still several fly-by-night developers who tend to buy reviews, this latest action from Apple will deem dangerous for them; especially for those who are only hoping to make a quick buck by seeing their app reach the top App Store sales charts. If you’re one of those app developers, let this be a warning to you!